BREAD & BUTTER BARCELONA

BBBarcelona: New order – profiles your business! New order profiles your business! Clear structures, optimal use of the grounds of the Fira of Barcelona, as well as a stronger profiling of the B & B core segments and its trade marks, so presents the upcoming BREAD & BUTTER BARCELONA 02 04 July 2008! New entrance through a new, expansive entrance in the Placa d’ Espanya, visitors are structured and conducted as soon as possible on the site of BBBarcelona. The heavy traffic of visitors within the trade fair grounds and the individual halls can be still further increased this already early hour. The new arterial roads the BBBarcelona is new running routes & premium position of BBBOULEVARD. Like a thread, he runs through the tradeshow for selected brands, ideal guides the visitor through all areas and ensures a comprehensive upgrading of the different status positions. By additional inputs, the individual halls are optimally developed and connected to each other.

The denim features two new base about On inputs and offers a direct transition to the fashion now, which in turn a further input to the urban superior has. Also the sport & Street provides with a new entrance on level 0 for a stronger Besucherflow and equalized so the lower part of the area. “” This new order “a cleaner grounds without hidden corners” means for the visitors. Smooth Transitioning Auch uses this new order within the areas and provides a clear, thematic design: denim comes to denim, fashion to fashion together what belongs together. The newly defined areas denim base, fashion now, sport & Street, urban superior, sportswear and the B & B Studios give brands, labels and designers the opportunity to distinguish themselves even more. Specifically: The urban superior features in this season-clear structures through their five main segments Womens, gents, unisex, luxury denim/upper shirt and casual sportswear. New additions such as Strellson Swiss cross, Tretorn, Harricana par Mariouche, naked and famous, closed, the Duffer of St.

George, April 77, CK Calvin Klein, NR 10, Bllack Noir, Fabuleux Marcel, gold case and JLO by Jennifer Lopez underline their quality standards. The fashion now is a sign of the new order with the inclusion of former denim”exhibitors such as Desigual. The denim base WINS by this to positioning of exhibition space and offers strong Jeansern a space for large-scale presentations. New entries of this season include FCUK denim, Z brand, MEK denim, Dr. Denim Jeansmaker. The reassignment of the brands to the different areas is tracked for quite some time. It is a process that has its official start this season and will continue in the coming seasons. The brands have their previous stand positions know and appreciate and are organic to find their new place within the BBBarcelona. Luna Park & more of the Luna Park is extended on the Avenida Reina Maria Cristina and played accordingly. Additional restaurants and chill-out areas make for more relaxation. Also, labels are more exhibition and presentation areas in the outdoor area available. In the Mies van der Rohe Pavilion, an art affine label space for an exceptional representation is again. Three days fun & profit on a reformed”tradeshow for selected brands to profile your business! Nina Plumke – BREAD & BUTTER


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