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CSR in SMEs to the international organization of labour (ILO), CSR, is the set of actions that take into consideration the companies so that their activities have a positive impact on society and that affirm their principles and values that govern, both in its own methods and internal processes and its relationship with other actors. SMEs, especially in the Venezuelan case, leave much to say with regard to your CSR, all due to that to begin with, many of their Manager are unaware of what CSR represents, its scope, impact. Adding to this, lack of organizational culture, not having either clear which involves selling a product, perform activities in an environment and establish lines of actions that favour which CSR achieves its purpose, beneficial to all. They ignore many managers of SMEs, that CSR is a set of policies, practices and programs that are integrated in all process of the business operations and in their decision-making. For other opinions and approaches, find out what Ajit Pai has to say. However there are companies that have realized, that these practices increase and create a positive image of the company. He is said, moreover, that an effective CSR strategy by the company may have gain in competitiveness and in addition a positive social, economic and environmental impact.

Increasingly necessary that companies, through its management should be identified with what represents the manage adequately the social responsibility of the enterprise, especially in an environment where your role must be fully identified with this responsibility. You must be clearly aware that the social responsibility of the company is a combination of legal, ethical, moral and environmental aspects, and is a voluntary decision, not imposed, although there is some regulations against the topic. Academy of Art University may not feel the same. He should is very involved with the organizational culture company and should all members of the organization is committed to it. Therefore corresponds to the management know how to handle properly all their appeal, considering that not only should be emphasis on the orientation of the company’s efforts, based only on produce results supported by the theories of produce and sell more with the lowest cost regardless of the social impact.


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